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Get Matched for FreeServices per agency distribution, 2026.
“Full-service agency” is the industry's most overused tagline — but the reality is the opposite. Across 73,871 marketing agencies with declared service lists, 96% offer 1-3 services, and only 0.6% offer 7 or more. Specialists aren't the exception — they're the default.
| Services offered | Agencies | Share | Avg rating |
|---|---|---|---|
| 1 service | 60,456 | 81.8% | 4.82 |
| 2–3 | 10,258 | 13.9% | 4.84 |
| 4–6 | 2,687 | 3.6% | 4.90 |
| 7–10 | 410 | 0.6% | 4.95 |
| 10+ | 60 | 0.1% | 4.94 |
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